Customer Retention
Make the right next contact after a completed job.
Build appropriate review, repeat-work and referral paths around a real customer relationship.
The working problem
The working gap.
Finishing a job does not mean every customer should receive the same campaign. Some need a follow-up on an issue; others may want a service reminder or a simple way to recommend the business. We design the next contact around the work completed and the customer's preferences.
Relevant follow-up may help an existing customer return or recommend the business. Its value depends on the service cycle, customer satisfaction and actual repeat demand.
Illustrative workflow · not a customer result
- Confirm completion and unresolved issues
- Choose the appropriate follow-up
- Respect consent, preferences and opt-outs
- Route service needs or dissatisfaction to a person
- Record repeat-work or referral outcomes where evidenced
What Sunlit changes
A defined change.
- A defined closeout and follow-up process
- Service reminders where justified
- Separate handling for customer issues and review requests
Only agreed customer groups and communication purposes. Reviews are voluntary; paid or ongoing monitoring is separately scoped.
How we check it
Measure the change.
- Eligible follow-ups completed
- Customer issues resolved
- Verified repeat enquiries or referrals
Start with this question: After a job is complete, is the next contact useful to that customer?
Clear boundaries
Scope and evidence.
- No guaranteed repeat business or positive reviews
- No fabricated review, referral or satisfaction result
- No marketing contact regardless of customer preference
Implementation depends on authorised access, system compatibility, lawful contact and an agreed scope. We do not guarantee revenue or jobs.
Start here
Find the gap worth fixing first.
Tell us where work stops moving. We’ll assess the fit and recommend what to check next. No technical specification required.